What our clients have to say...

 "I am thrilled to participate in the great incentive travel awards created by PowerPlay Strategies. Their level of detail is terrific and I have not been a part of one PowerPlay program that didn't blow me away."

Bob Dinsmore

President

Cencal Beverage Company

"The personal touch and VIP treatment as exhibited by PowerPlay Strategies is as impressive as I have seen. We thoroughly enjoyed our time with them."

Governor James Edgar

Former Governor of Illinois

"PowerPlay Strategies is quite simply, the best in the business. If you want to amaze your customers, drive exceptional performance and create loyalty to your brands, PowerPlay is the place to be. "

Charles Champion

Chief Executive Officer

ProElite.com

"We have partnered with PowerPlay Strategies for our incentives and special events for the past 13 years, and are tremendously satisfied with the exceptional quality and results."

Peter Coors

Chairman

Molson Coors Brewing Company

 Results Driven and Passionate About Our Business...

PowerPlay incentive programs are created for the purpose of driving tangible business activities, which deliver outstanding business results and indisputable Return on Investment.

In 2010, PowerPlay incentives: (based on client reporting)

• Averaged 16% volume Growth for our core clients
• Drove an average of 23% growth in ACV Feature ad share
• Grew display activity an average of 27%
• Averaged net revenue increases of 19%

Case Study #1

Priority:  Fortune 500 company needed to increase national package distribution in both On & Off Premise Channels during Q1 of 2010.

Solutions:  PowerPlay helped create and fulfill and national distribution incentive where distributor sales people completed cards documenting their On & Off premise placements. Top 2200 point earners won an action packed trip to Las Vegas, complete with airfare, hotel, entertainment, golf, prizes, and more.

Results:

• 380,000 new draft and package placements across the country;
• 120,000 placements were in key, or off channel accounts;

Notable highlights: 

• 4,450 New draft account placements
• 26,400 New on-premise account placements
• 120,000 New package placements in C-Stores

Case Study #2

Priority:  Large CP Manufacturer needed to increase sales during Q1 to get off to a fast start for 2010 and had a significant need to "Regain" Share of Mind and "Preferred Supplier" relationship with the largest distributor.

Strategic Analysis:  Sales would be a bi-product of several channel initiatives and the "Share of Mind" improvements would result in many long term operational goals: 1) Expanded brand and package distribution; 2) Priority Supplier Focus during key sales periods; 3) Display inclusion of allied brands.

Solution:  PowerPlay created "Fast Start" Destination Travel Incentive for Distributor Principals and an ongoing Distributor Awards platform for mid-level and street-level people.

Results: 

• Destination travel Incentive drove 31% volume growth during period;
• Incentive rated the best incentive in 30 years by Principals and spouses;
• Relationships were grown significantly (post incentive) with more frequent communication with principals as well as spouses;
• Supplier began to receive many "tie breaker" decisions amoung Distributor portfolio of brands:
•    Supplier completed 100% of new brand and package introductions wtih distributor. (11 new packages and 4 new brands to the distributors portfolio)
•    In addition to Fast Start, distributor ran priority incentives using "Distributor Awards" merchandise platform for Summer selling season and Holiday sales drive.
•    Display inclusion of Allied brands increased from 17% to 78% during key selling periods.

 Case Study #3

Priority:  Fortune 500 company needed to increase Q1 sales to convenience stores.

Strategic Analysis:  Sales were merely a bi-product of the several channel sales rep behaviors: 1) Store sales call frequency; 2) Product re-stocking before peak sales; 3) Expanded shelf space.

Solution:  C-Store incentive was implemented and rolled out highlighting a sense of urgency around the three strategic objectives. Communications and rewards were matched to the target demographics in order to invoke strong heart-engaging experiences.

Results:

• Sales increased 26.6% over annual plan during the incentive period;
• Call frequency increased 20%
• Shelf Space increased an average of 24%