PowerPlay works together with you to design optimum, inspirational business improvement solutions. Our programs change behavior and provide analytics and metrics with defined ROI. We are partner driven and passionate about delivering seamless execution without compromise surrounding:

  •  Internal & Distributor/ Broker Sales Performance

  •  Employee Recognition & Engagement

  •  Wholesaler/Retail Customer Development

  •  Experiential and Spectator Events

  •  Corporate Events


PowerPlay Strategies founders have over fifty eight years of domestic and international experience in designing and implementing performance incentives, meetings, and events.

Jay Fox,  CEO 

CEO and Founder of PowerPlay Strategies Corp, a performance incentive company. Since June 2001, PowerPlay has helped corporations, large and small, to improve business via designing, implementing and administering: Product launches; employee recognition programs; internal and external sales channel incentives; and other such reward based programs. Jays primary responsibility is to oversee all aspects of the companys operations - employee management, client program design, administration, and fulfillment process, and financial. He has successfully designed and operated programs on five continents for clients such as: Kraft Foods/Post Brand; E&J Gallo Winery; MillerCoors LLC; Allstate Insurance Co. among others.


To further his knowledge in the art of motivating people, he achieved a Masters in Counseling and Human Development from George Mason University in May 2007. During his Masters work, Jay earned a lifetime membership in Chi Sigma Iota (CSI) honors society, and was selected to participate in the distinguished Oxford Honors Program at The University of Oxford, Oxford, England. As result of his continued education, PowerPlays approach to incentives is based on identifying specific human behaviors that uniquely or collectively drive each individual business. Prior to founding PowerPlay, Jay co-founded, built, and sold Corporate Sport, Inc., an event planning firm specializing in National Sporting Events.


Tom Levenick,  President

President of PowerPlay Strategies since April 7, 2008, Tom has more than 20 years of general management, sales and marketing experience in the Consumer Products Industry.  Prior to working with PowerPlay, Levenick was Vice President of Marketing with Youbet.com, the largest ADW (Advanced Deposit Wagering) online horseracing site in the United States.   He spent a decade (1995-2005) in executive capacities with major brewers such as Miller, Coors and Labatt USA., most notably as Vice President of National Accounts for the Coors Brewing Company.


Levenick is a 1984 graduate of the Ohio State University where he lettered in football and played in the 1979 Gator Bowl and 1980 Rose Bowl.  He completed the Ironman Triathlon in Kailua Kona, Hawaii in 1989.  Levenick also graduated from the Executive Development Program at the University of Pennsylvania Wharton Business School in 1996. In 1997 and 1998 he earned the Coors Key Contributor Award for Sales and graduated from the Center for Creative Leadership in 2000.